WAIT WAIT !
Struggling to know what is Digital marketing and its fundamentals?
Don’t worry, I’ll help you understand in an extensive way.
“The best marketing doesn’t feel like marketing.”
– TOM FISHBURNE
Marketing is described as a medium or bridge between the consumers and the company . It is something which has become a necessity nowadays i.e digital era.
Let’s talk about the normal ads we see or listen to on our television or radio . What do you think? Do they create an impact on our minds? Yes, a powerful marketing strategy and an ad do create an impact on our minds and this is the reason big companies just spend millions of dollars on marketing.
Digital Marketing is actually becoming advanced in technology with our marketing skills and strategies. Nowadays consumers are savvy. They are very aware of what’s an ad, whether that be a banner on a website or paid search. The modern digital marketer needs to find ways where marketing is a natural conversation; not an intrusion.
Okay, so we might know some organisations or brands which do not do marketing like Zoom , Youtube,Quora. What they do is instead of just spending money on marketing they create a trust with their customers and being honest with customers is the key point in marketing.
Laws of Marketing
Do you people also think that digital marketing is complex because its main prospectus is convincing people?
No, convincing people for the product isn’t the main prospectus instead we can market our product as No.1 in a particular field .
Marketing is not based on creativity but actually it is science . It should be done in such a manner that it looks as if a real story or it can also be based on a real story so that customers can trust the marketers easily. We all know how our economy works with all the demand and supply. Whenever there is creation of a new product or there is demand in the market what do you think marketing is done already or will be done after the launching?
Here’s your answer: Marketing is always done before the creation of the product and the cycle of economy of demand and supply helps in the creation of the product and the needs of the consumers.
- Marketing is about sending RIGHT MESSAGE , to RIGHT PERSON , at the RIGHT TIME.
Everyone here has a product or service to promote and there is a 100% chance that there are competitors of that product. So you people need to make a differentiation and that can be content. If we connect with our customers by narrating a story and exclusive content they can build a trust with the brand .
The promoters of the product have a mindset to attract the consumers and this can be only done if the product is unique and is being promoted to the right person at the right time and our product can be the leader in the market. For instance, the place you work you see everyone normally having black or brown coloured hair but one day you notice someone has coloured their hair as NEON PINK you will surely get attracted and notice……right?
We generally talk about pulling new customers with our marketing skills towards ourselves but it is not just about selling the product and attracting new customers instead to keep the existing customers satisfied and happy so that they remain customers for life and further they become our brand ambassador.
- Marketing is a means to an end. The purpose of marketing is to build a brand and capture a position in the minds of the consumers.
- Marketing is a game of perception and product is a game of reality.Marketing should never be more important than the product.
FOCUS = PRODUCT
Components of Marketing
In the end everyone should keep in mind that WORD OF MOUTH is the best channel for marketing.
Digital Marketing v / s Traditional Marketing
Talking about traditional market it cannot be said that Digital marketing can totally overtake
Traditional marketing instead can be said that if a product is generic with a very targeting – TV Ads can reach millions at a low cost. For instance, Maruti Suzuki everyone and anyone can buy a car . We cannot ignore the importance of Tv ads especially if we want to reach out
the entire country.
Digital Marketing can serve as the best medium to reach out to the people who are affluent in speaking English in India.
If someone wants to use radio as a medium it also has a reach of 65% of the Indian population.
Newspaper has a reach of 465 million people.
There are also cons of Traditional Marketing
- Traditional marketing can take longer to execute and refine than Digital marketing.
- A person cannot personalise in traditional marketing and cannot do deep marketing.
- Natural marketing is also not possible in case of traditional marketing.
CATT MARKETING FUNNEL FUNDAMENTALS
Let’s introduce the formula of generating more sales and wealth in any sector.
Content is the center of attraction in marketing.
Want more returns on marketing? Check out this CATT funnel.
Here ^ denotes power.
NICHE [n] = Niche is something which decides your success and wealth. Finding a niche according to market requirements is essential. You can fulfill the requirements with your skills and strategies.
This above figure clarifies how to select your niche. To find a proper niche you need to fulfill all the 3 conditions which are:-
- You must be Passionate
- You must have Talent
- And there should be Market Requirements.
Sometimes people fail if they do not complete these 3 conditions. They lack either of the conditions. So think about all the conditions and you will have a clear vision of your niche.
CONTENT [c] = As said above content creation is the key factor. Content can be any form like videos, blogs, emails, podcasts etc. we can connect with our customers emotionally by creating honest and useful content.
ATTENTION[a]= Grasping attention is increasing the traffic towards your content. Content is created in such a way to attract specific targets at the right place. Thi can be done through SEO, social media, paid ads. Categories can be divided like the attention of teenagers and adults can be attracted through social media advertising. The 30′ and 40’s age grouped people’s attention can be grabbed through TV ads and newspapers .
TRUST[t] = Building trust with your audience is important as it helps in building brands.
Trust can be built through deep marketing and also by personalizing the marketing. So that people can have greater vision about the product and can be satisfied.
TRANSACTION[t] = Now your niche is selected and trust is built so leads will be converted into customers . Natural sales happen as the framework which is designed is completed but even then you should make a sales webinar or generate different methods of sales . This cycle continues.
INTEGRATED DIGITAL MARKETING
People get excited when they hear that they can earn through social media platforms and start investing their time in it but the results aren’t great so they get disappointed. Trying separate segments doesn’t give results.
Some just use seo to generate sales or social media platforms to attract people and then they fail sometimes. The main center of attraction is our content; it is the only way to revenue.
You must understand and know your audience intimately. Otherwise you are not relevant to them. So, after understanding our customers what we can do is use the art of integrated digital marketing. When we combine different modules of marketing we tend to have greater chances of sales and can succeed in generating more revenue.Invest our time and energy in this particular machinery that can multiply our chances of winning in your particular field or business.
Modules which include in marketing are:-
- SEO engine
- Email marketing
- Social Media marketing
- Paid advertising
Sometimes, we have a fear or insecurity that we might fail when we are going to enter a competitive market. Here’s a different perception that entering in a competitive market may also bring more wealth and customers. So, PERSONAL BRANDING is a unique angle through which we can enter a competitive world.
Personal branding is about managing your name even if you don’t own your business- in the world of misinformation, disinformation and semi-permanent Google records.
—- TIM FERRISS
Accordingly, to build your own brand the most crucial thing is commitment.
Branding demands commitment; commitment to continual reinvention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. — SIR RICHARD BRANSON
The greatest example is Elon Musk. He has a greater following than spaceX and Tesla. If some day he establishes one more company he won’t have to waste his time and energy on building the brand again because he himself is a brand and has already gained the trust among people.
MASS TRUST BLUEPRINT
Trust is what we need to build for creating our own brand.
These 6 steps or stairs are the journey towards success:-
- LEARN:- Learn new skills through facts, concepts . Understand the concepts and then remember the facts and bring them in practice.
- WORK:- After learning new skills implement those skills in real lifePractice them through your own projects or freelancing. Practice makes you better and best.
- BLOG:- Start writing what you have learnt and what new things you have learnt and what difficulties you faced during practicing.Writing improves your skills more.
- CONSULT:- After having some experience now you create your own brand and instead of working for other companies you can consult for them and gain trust.
- MENTOR:- When you start mentoring people about your skills and experience this improves your knowledge to the next level.
- START-UP:- Now can start your own business or agency.
Let me just summarise , in this article we have mainly discussed the fundamentals of marketing, what laws can be applied while marketing. The most important thing is how to select a niche, all hurdles that some people experience and how to manage them .How our economy works actually. and then why personal branding is important and a mass trust blueprint . Hope you might like the content and learn something new.